A Foreword from Nature.
We have the most incredible product on earth. Every living creature has literally evolved to live and breathe its mystery and abundance. It is the source of all life.
For thousands of years no one doubted our range was desirable. Our seasons and storms, our vegetables, medicinal plants, fierce wildlife and magical places. Above our heads, a glittering cosmos so beautiful it can make you weep.
Humans lived their whole lives as part of this intricate web. We didn’t need a marketing plan.
But in the last couple of hundred years something strange has happened. It’s like humans have forgotten their connection with the rest of nature. They’ve started to talk about the living world as if it’s over there, irrelevant, not a part of them.
“We need to help human civilisation come back to life”
They’ve been so busy with their fast-paced, always-on lifestyles that they’re totally distracted from the meaning that nature can bring. And without it, human life becomes anxious, empty and hollow.
This isn’t just a problem for the humans. This constant need for ‘fast everything’ is causing a great sickness in the rest of nature too. Climate change, extinction and the destruction of wild places all stem from this disconnection from the source.
We need to help human civilisation come back to life. To remember that nature is our extended family, the original source of beauty, solace and joy. To rekindle an ember that somewhere, deep down, still glows within them.
For full details, thought-starters, inspiration and background information, please view the full in-depth briefing document