On Sunday 26th April, The Talking Tree – an Agency for Nature campaign developed with Droga5 – was announced as one of Columbia University’s “Digital Dozen: Breakthroughs in Storytelling.” The award honours projects that stretch what narrative can be in the digital age. For us, it’s also a chance to reflect on a more provocative question: is the Talking Tree just a clever story about nature – or the beginning of stories by nature?

Every culture has a point of view on "the good life." Sometimes it's explicit - in schools of thought like Stoicism, or Ubuntu - and sometimes it's less obvious. But the shared understanding of what makes a life worth living, what's worth pursuing, what success looks like — it's always there, shaping everything.

When it comes to climate, our storytellers have a vital role in shaping our way out.