SEASON 2
SEASON 2
Impact
•
Impact •
3x campaigns saw 100% positive sentiment on Instagram
Fans including Lauren Laverne & Chris Packham
Picked up by national news media
Of 150+ collaborators, 100% of surveyed respondents reported “more likely to take action to protect nature”
88% reported “more likely to take climate action”
100% of S2 cohort reported profound mindset shift around nature
“It was definitely the most exciting thing I’ve done... it’s shown me what it feels like to have ownership over a project, and be working with such enthusiastic people, on something that feels relevant, and needed.”
Cultural conversation
27 million impressions
Video content viewed 800,000+ times
90,000 website clicks
1 .5K site engagements
Nurturing a new generation of nature advocates
Reach