SEASON 2
Launched 2024
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5x creative agencies
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12x media partners
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3x knowledge partners
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Launched 2024 〰️ 5x creative agencies 〰️ 12x media partners 〰️ 3x knowledge partners 〰️
SEASON 2
Impact
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Impact •
3x campaigns saw 100% positive sentiment on Instagram
Fans including Lauren Laverne & Chris Packham
Picked up by national news media
Of 150+ collaborators, 100% of surveyed respondents reported “more likely to take action to protect nature”
88% reported “more likely to take climate action”
100% of S2 cohort reported profound mindset shift around nature
“It was definitely the most exciting thing I’ve done... it’s shown me what it feels like to have ownership over a project, and be working with such enthusiastic people, on something that feels relevant, and needed.”
Cultural conversation
27 million impressions
Video content viewed 800,000+ times
90,000 website clicks
1 .5K site engagements
Nurturing a new generation of nature advocates
Reach